More Conversations…
More Conversions… More Referrals…
More Sales…

A Marketing Agency With A Twist…
Focused on Sales & Referrals (Bottom of the Funnel)… Not Just Leads.

 

Business is good.

But it could always be better.

And easier.

Not A Full-Service Agency

Many marketing agencies will brag about being full-service.

We’re not.

We’re focused on the Bottom of the Funnel. 

Getting you into more Conversations with your Ideal Clients.

Converting more leads into sales.

And generating more referrals.

We help small businesses, solopreneurs, one-person businesses real estate professionals, local businesses and coaches/advisors who are great Value Providers but feel stuck.

We help you develop and implement our proven C.D.A. Method .

No expensive complicated marketing funnels. Or managing giant teams. Or outsourcing to expensive agencies.

If you want more conversations, more conversions, more appointments, more clients, more sales, more revenue, more presence in your market, more leads,  more time away from work, and more time with your family, friends, and hobbies…

You’re in the right place.

 
 

DON’T FOCUS ON MORE CONTENT MARKETING.

FOCUS ON MARKETING YOUR CONTENT MORE.

*And this doesn’t mean doing awkward TikTok dances


1. SUBSCRIBE TO THE PLAN THAT IS RIGHT FOR YOU

2. GET YOUR STRATEGY/ CAMPAIGNS WITHIN A FEW BUSINESS DAYS

3. DISTRIBUTE, TRACK, ASSESS

You know it could be better.

Networking, traditional marketing and old school tactics have gotten you this far. But you see what the competition is doing. You see the big corporations stepping in and taking the relationship out of your industry.

If you're ready to level up your marketing, make more sales and EASIER SALES…

You're in the right place.

 
 

BENEFITS


Proven Method

Stop guessing, wasting time and resources just throwing stuff at the wall hoping it sticks.

Three Steps Ahead

Never be without a marketing plan or strategy.

Never Worry About What To Post or Send

Content planned, cued and ready to post, send or publish.

 

Speedy Implementation

Quick meetings, quick execution. Speed matters.

Adaptable Approach

Constant feedback loop. Looking at data and audience feedback for next steps.

Unique to you.

Tired of generic content that all your competitors have? Get something unique to you.

Fixed Monthly Rate

No surprises on cost. Same cost no matter your ad budget.


The average Chief Marketing Officer salary in the United States is $347,055 as of June 26, 2023, but the range typically falls between $300,148 and $422,677. - SALARY.com

“You can’t just like helping people. You have to be good at finding people to help. And getting people who want help to find you.”

— Darin Persinger

Consistent is better than better.

 

A fancy promo video sounds like a nice idea.

You see the polished, highly produced video content from the competition and think, “I gotta have marketing like THAT!”

You don’t.

In reality, blowing your budget on just a couple of pieces of content will backfire.

You want consistency.

Multiple angles of marketing.

Highly produced, promo videos give you a great WOW factor.

But after the WOW factor, what?

Rarely does one piece of content, seen one time, bring new clients.

 

CONTENT, MARKETING, ADS & MORE…

 

Content marketing

Blog posts

Landing page content

Email Marketing

Auto-responders sequence

Ad Campaigns

Posting Schedule

Weekly Follow-up Emails

 

Social media posts

Instagram Reels

Tik Toks

Hooks

Lead Magnets

Videos Sales Letters

Frameworks & Templates

 

Video Content

Podcast Content

Digital Ads

FAQs and knowledge base articles

Surveys and Polls

Webinars

Strategy

Conversion optimization

MEMBERSHIP LEVELS

Select the plan that’s right for you.


Top of Funnel Add-On

Content Marketing with Lead Generation, Audience Building Ads ($9,990/month)

REQUEST MORE INFO

 

THE LAKE

DONE WITH YOU

BOTTOM & MIDDLE OF FUNNEL PLUS REFERRALS

$1,490/m

  • Content & Conversion Strategy Session (Get Clarity about marketing)

  • Ice Breaker Creation/Promotion (Start more conversations)

  • Audience Building with Ice Breakers (Generate more Leads)

  • OSFA Conversion Method (Convert leads faster)

  • Email Marketing Planning Session (Onboarding & Follow up to Gain Trust & Brand Awareness, Makes Sales Easier)

  • Amplify & Echo Strategy (Identify Top Performing Content)

  • TRI-Ads Conversion Campaigns (Stay top of mind)

  • KITS and Immediate Referrals Strategy Session

* NO % of ad spend or revenue. Month-by-month (no long-term commitments)

SIGN UP

 

THE OCEAN

DONE FOR YOU

MOFU & BOFU PLUS REFERRALS

$4,990/m

  • Everything in The Lake Included but,

  • We’re helping write and create the content

  • Writing the emails

  • And running the ads for you

* NO % of ad spend or revenue. Month-by-month (no long-term commitments)

SIGN UP

 

 

DO IT YOURSELF

$29/m

A Content, Community and Clinics Program

ONLY $1 TO START


 

NOT SURE? QUESTIONS?

FAQs

 
  • Good question. For starters, the annual cost of a full-time CMO is over $300,000. If you’re just looking for a social media manager, different story. But are you going to get the best strategy from a social media manager or outsourced VA?

  • If you need a full service agency and have the budget, I think you should. This is a twist on the traditional we-do-everything shop. We don’t do everything. We do marketing strategy and promotion at bottom of the funnel really well. Helping you get into more conversations and convert more leads. So that’s what we offer.

  • IKAY can seamlessly merge with your current setup. We don’t view it as a conflict, but as an opportunity to bring a different perspective and more output.

  • First, I’d ask you to let the market decide. Second, we’ll continue to tweak and revise until you’re 100% satisfied. But let’s focus on the results.

  • IKAY offers a ton of flexibility in how you request designs using Trello. Some common ways clients request designs is directly via Slack, sharing Google docs or even brief screen recording. We have a bunch of templates and guides… It’s as easy as filling in the blanks or blocking out time out on the calendar. It’s simple and fast.

  • IKAY is a team of one. This means you'll work directly with me, Darin Persinger. However, if there requests needed for outside my scope, design, video editing, podcast editing, etc., I have a network of carefully selected pros.

  • Depends on the strategy and campaign and if the content is already posted. But on average, 24 hours.

 
 

See if IKAY is right for you.

Get a guided tour through the process and find out how you and your team can change the way you do you content and marketing, for the better.