More Sales Without Chasing Leads Or Worrying About Marketing All Day
IKAY builds video-first marketing systems for owner-led businesses that want more conversations, referrals, and ready-to-go clients without posting constantly, managing random freelancers, or hiring a full-time in-house marketing team.
MORE CONVERSATIONS
Turn attention into real business opportunities.
MORE REFERRALS
Stay remembered by the people who already trust you.
More Sales
Create marketing that supports the buying decision.
Your Marketing Should Not Feel Like A Second Job
You already have a business to run.
You have jobs to finish, clients to serve, estimates to send, calls to return, crews to manage, and decisions to make.
Too Much Random Posting
You are creating content, but it does not always lead anywhere.
Too Much Follow-Up Falling Through
People show interest, but there is no simple system to keep them moving.
Too Much Marketing To Manage
The work keeps piling up, but the sales process does not feel easier.
The problem is not that you need to post more.
The problem is that your marketing is not built to turn attention into conversations, referrals, and sales.
That is what IKAY helps fix.
We Focus Where Marketing Turns Into Money
Most marketing help focuses on getting more attention.
More posts.
More impressions.
More followers.
More traffic.
More leads.
That can matter.
But attention does not pay you until it turns into a real conversation, a real opportunity, or a real sale.
IKAY focuses on the middle and bottom of your marketing funnel, where people already have some interest, awareness, or trust, but still need the right message, proof, offer, and follow-up to take the next step.
That means we help you create marketing that supports:
More conversations.
More referrals.
More booked calls.
More estimates.
More follow-up.
More sales.
Not just more noise.
We are not here to make you famous.
We are here to help more of the right people become ready to work with you.
Not A Full-Service Agency
Many marketing agencies will brag about being full-service.
We’re not.
We’re not here to pitch you content calendars you won’t use, dashboards you won’t read, or campaigns designed to impress other marketers. Or give you 47 things you never asked for.
We focus on the part most owner-led businesses actually need:
We are not here to sell you more marketing noise.
- Branding bibles
- Random content calendars
- Pretty dashboards
- Trendy tactics
- Marketing for the sake of marketing
We help build marketing that supports sales.
- Better scripts
- Better video
- Better campaigns
- Better follow-up
- Better conversion paths
DON’T FOCUS ON MORE CONTENT MARKETING.
FOCUS ON MARKETING YOUR CONTENT MORE.
*And this doesn’t mean doing awkward TikTok dances
The IKAY Video-First Marketing System
They need a simple system that helps the right people see them, trust them, remember them, and take the next step.
That is why IKAY builds around video first.
Video helps people hear your voice, see how you think, understand your approach, and feel like they know you before they ever call, message, book, or buy.
But video by itself is not the whole system.
The real work is turning your message, offers, proof, stories, and point of view into marketing that can be used across your website, email, social media, ads, follow-up, and sales process.
That is where IKAY helps.
We help you create marketing that does more than get seen.
We help you create marketing that gets remembered, trusted, and acted on.
HOW IT WORKS
✅
1. PICK YOUR PLan
Choose the level of support that fits your business and goals. No guesswork, no upsell traps.
🧭
2. GET YOUR CAMPAIGNS DELIVERED
We build the strategy, write the copy, design the assets, and hand it to you (or launch it for you). Fast and focused.
📈
3. Launch, Learn, Leverage
You (or we) get it out into the world. We track performance, adjust when needed, and double down on what works.
You know it could be better.
You’re doing fine.
Business is coming in.
Networking, traditional marketing and old school tactics have gotten you this far.
But you see what the competition is doing.
You see the big corporations stepping in and taking the relationship out of your industry.
If you're ready to level up your marketing, make more sales and EASIER SALES…
Let’s stop leaving money on the table.
BENEFITS
What You Actually Get:
💬
Message That Converts
Say the right thing to the right people — no more guessing what to post or how to pitch.
🎯
Content with a Purpose
Every piece is designed to drive action — ATTENTION, referrals, replies, sign-ups, or sales.
⚙️
A System That Sticks
You’re not POSTING RANDOM CONTENT you’ll forget. You’re getting a rhythm you can actually follow.
📈
Momentum You Can Feel
More conversations. More conversions. Fewer “What do I do next?” days.
The average Chief Marketing Officer salary in the United States is $347,055 as of June 26, 2023, but the range typically falls between $300,148 and $422,677. - SALARY.com
The average salary for a social media manager in the United States is around $62,547 per year - INDEED
“You can’t just like helping people. You have to be good at finding people to help. And getting people who want help to find you.”
— Darin Persinger
You Don’t Need a Full-Time CMO.
You Don’t Need Just a Social Media Manager.
You Need a Real Marketing System.
One that helps the right people find you, trust you, and hire you—without wasting your time or money.
Consistent is better than better.
Most businesses don’t fail because their marketing wasn’t good enough.
They fail because their marketing didn’t show up consistently.
👀
Better doesn’t matter if no one sees it.
🏗️
Consistency builds trust.
💰
Trust drives conversions.
A fancy promo video sounds like a nice idea.
You see the polished, highly produced video content from the competition and think, “I gotta have marketing like THAT!”
You don’t.
Blowing your budget on a couple of flashy pieces usually backfires.
What you need is consistency.
Multiple angles. Ongoing visibility.
Promo videos create WOW.
But after the WOW… then what?
One video, seen once, is not going to get you clients.
OUR APPROACHABLE RESOURCE METHOD BRINGS READY-TO-GO clients TO YOU without overwhelming you with dozens of disconnected tactics.
Why We Start With Video
The Smartest Way to Build Trust, Get Seen, and Get The Client.
One good video does more work than 20 disconnected posts.
Most marketing gets ignored.
People scroll past text.
They delete emails.
They don’t read long landing pages.
But they’ll watch a real person talk, especially if that person is clear, confident, and helpful.
Video builds connection faster.
It builds trust faster.
And it gets remembered longer.
When people can see you, hear you, and understand how you help, they’re more likely to choose you, especially in a crowded market.
That’s why we build your marketing around video.
Not to go viral.
But to become the obvious choice.
The easy choice.
MEMBERSHIP LEVELS
Select the plan that’s right for you.
🌅 THE LAKE
DONE WITH YOU
You don’t need more overwhelm. You need direction, momentum, and a partner who’s in the boat with you.
We work side-by-side to clarify your message, sharpen your content, and guide your marketing—step by step.
✅ Strategic planning & content coaching
✅ Ad, email, and offer review
✅ Custom scripts, templates & outlines
✅ Strategy calls
✅ Accountability check-ins
✅ Ai Navigators
You stay in control. We keep you moving.
$6950 (6 months)
$1500 / a month
SIGN UP
🌊 THE OCEAN
DONE FOR YOU
Record (on your schedule), and we take care of the rest. We write your scripts, edit your videos, and run your ads. Simple.
* NO % of ad spend or revenue. Month-by-month (no long-term commitments)
✅ Content ideas & scripts
✅ Video editing (long + short-form)
✅ Meta (Facebook & Instagram) ads and/or YouTube ads management
✅ Monthly performance check-in
Let us build and run the system, so you can focus on what you do best.
Starting @
$1800.00/month
DO IT YOURSELF
A Content, Community and Clinics Program
Perfect for advisors, solo entrepreneurs, and local business owners ready to do it themselves, with expert support behind the scenes.
Built for real businesses, not influencers.
$695 (6 months)
or
$150 / a month
Is This Right for You?
✅ This is for you if:
You’re a solo or small business tired of wasting time on random content
You want a real system to attract, nurture, and convert
You value consistency over gimmicks
If you’re okay getting on camera and making videos
❌ This is NOT for you if:
You want to go viral
You’re still figuring out your business or what you offer
You think marketing is a one-time fix
If you prefer to be involved in every post, every edit, every decision, this probably isn’t the relationship you’re looking for.
Want to See What You Get… And What It Costs?
We don’t do bloated proposals or mystery retainers.
This is a behind-the-scenes look at the exact system we build, how it works, and what it costs.
No hard sell. Just clear answers.
We don’t do generic packages.
We build efficient, repeatable systems tailored to your business, your goals, and your capacity.
If you want to see what that includes, and what it actually costs, drop your info below for a quick video walkthru.
NOT SURE? QUESTIONS?
FAQs
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Because most small businesses don’t need a full-time CMO. They need a focused, strategic system that doesn’t cost $300K/year.
If you just want a social media manager or a VA, that’s a different hire. But don’t expect them to drive strategy or sales. -
If you need a full service agency and have the budget, I think you should. This is a twist on the traditional we-do-everything shop. We don’t do everything. We do marketing strategy and promotion really well. Helping you get into more conversations and convert more leads.
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IKAY can seamlessly merge with your current setup. We don’t view it as a conflict, but as an opportunity to bring a different perspective and more output.
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First, I’d ask you to let the market decide. Second, we’ll continue to tweak and revise until you’re 100% satisfied. But let’s focus on the results.
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IKAY offers a ton of flexibility in how you request designs. Some common ways clients request designs is via sharing Google docs, chat or even just a simple text message or phone call. We have templates and guides to make it easy. It’s simple and fast.
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You’re working directly with me, Darin Persinger.
That means no handoffs, no junior team, no confusion.
If we need outside creative (design, editing, etc.), I’ve got a trusted crew of specialists ready to go. -
If content is ready? Usually within 48 hours.
If we’re starting fresh, we get aligned on strategy first, then we move fast. -
No long contracts. Month-to-month. Stay because it’s working. The benefit of staying on?
Your price stays locked in.
If you pause or hop off, rates may have increased. -
Yes. It’s your business. You keep everything we create. The ads are under your account. Everything is yours.
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Someone needs to be the spokesperson. And for your business it should be you.
Icy Hot has Shaq.
Progressive has Flo.
Lucky Charms has Lucky.You don’t need to be an influencer.
You just need to show up as yourself.
I’ll help you get comfortable on camera and with the right video format.
I’ve coached tens of thousands of people on using video in business, I can help you too. -
No.
We’re not banking on going viral or social engagement.
We’re building a client-getting system that works with or without a lot of LIKERS, SUBSCRIBERS OR FOLLOWERS. -
Depends on the strategy and your audience.
But we start with Facebook and Instagram. If it makes sense we can expand out to YouTube and TikTok. -
Most clients spend 30–60 minutes a week tops.
That includes reviewing drafts, approving content, and recording your videos.
The goal is to keep you focused on clients, not content calendars. -
That’s not what this is.
If you’re looking for a brand refresh or custom site, I can refer you to the right people.
We do Landing Pages, Lead Magnets (what we call Ice Breakers) but websites, logos and rebrands is not our thing.
See if IKAY is right for you.
Get a guided tour through the process and find out how you and your team can change the way you do you content and marketing, for the better.