More Conversations…
More Conversions…
More Referrals…
More Sales…

WITHOUT CHASING LEADS OR WORRIED ABOUT MARKETING ALL DAY.

Marketing CONSULTING With A Twist…
Focused on Sales & Referrals (Bottom of the Funnel)… Not Just Leads.

 

Business is good.

But it could always be better.

And SIMPLER.

Not A Full-Service Agency

Many marketing agencies will brag about being full-service. 

We’re not. 

We’re not here to pitch you content calendars you won’t use, dashboards you won’t read, or campaigns designed to impress other marketers.

47 things you never asked for.

We're focused on one thing:
🔽T he Bottom of the Funnel

Sales. Conversions. Referrals.

That’s where your real profit lives.

Instead of long retainers, vague reports, color guidelines and branding bibles, we give you real scripts, real strategy, and systems that can be implemented and bring results.

No shiny tactics. No chasing trends.

We’re built for solo business owners, local pros, service providers, and advisors.

Want to stay in control? Perfect.
Want it off your plate? We can run the whole thing.

Projects or programs.
Coaching or content.
You decide.

 
 

DON’T FOCUS ON MORE CONTENT MARKETING.

FOCUS ON MARKETING YOUR CONTENT MORE.

*And this doesn’t mean doing awkward TikTok dances

 

Most businesses don’t need more blog posts, reels, or random videos.

They need more eyeballs on what they’ve already made.

We help you:

 

Squeeze ROI

Target the Right People

Drive Real Results

From what’s already sitting on your hard drive.

Get it in front of the right people at the right time.

Turn it into leads, referrals, and actual sales.

Ready to get more from what you’ve already created?
Let’s turn past content into new conversations, leads, and sales.

HOW IT WORKS

✅

1. PICK YOUR PLan

Choose the level of support that fits your business and goals. No guesswork, no upsell traps.

🧭

2. GET YOUR CAMPAIGNS DELIVERED

We build the strategy, write the copy, design the assets, and hand it to you (or launch it for you). Fast and focused.

📈

3. Launch, Learn, Leverage

You (or we) get it out into the world. We track performance, adjust when needed, and double down on what works.

You know it could be better.

You’re doing fine.
Business is coming in.

Networking, traditional marketing and old school tactics have gotten you this far.

But you see what the competition is doing.

You see the big corporations stepping in and taking the relationship out of your industry.

If you're ready to level up your marketing, make more sales and EASIER SALES…

Let’s stop leaving money on the table.

 
 

BENEFITS

What You Actually Get:

💬

Message That Converts

Say the right thing to the right people — no more guessing what to post or how to pitch.

🎯

Content with a Purpose

Every piece is designed to drive action — ATTENTION, referrals, replies, sign-ups, or sales.

⚙️

A System That Sticks

You’re not POSTING RANDOM CONTENT you’ll forget. You’re getting a rhythm you can actually follow.

📈

Momentum You Can Feel

More conversations. More conversions. Fewer “What do I do next?” days.

The average Chief Marketing Officer salary in the United States is $347,055 as of June 26, 2023, but the range typically falls between $300,148 and $422,677. - SALARY.com

The average salary for a social media manager in the United States is around $62,547 per year - INDEED

“You can’t just like helping people. You have to be good at finding people to help. And getting people who want help to find you.”

— Darin Persinger

You Don’t Need a Full-Time CMO.
You Don’t Need Just a Social Media Manager.

You Need a Real Marketing System.

One that helps the right people find you, trust you, and hire you—without wasting your time or money.


Consistent is better than better.

 

Most businesses don’t fail because their marketing wasn’t good enough.

They fail because their marketing didn’t show up consistently.

👀

Better doesn’t matter if no one sees it.

🏗️

Consistency builds trust.

💰

Trust drives conversions.

 

A fancy promo video sounds like a nice idea.

You see the polished, highly produced video content from the competition and think, “I gotta have marketing like THAT!”

You don’t.

Blowing your budget on a couple of flashy pieces usually backfires.

What you need is consistency.

Multiple angles. Ongoing visibility.

Promo videos create WOW.

But after the WOW… then what?

One video, seen once, rarely gets you clients.

 
 

OUR APPROACHABLE RESOURCE METHOD BRINGS READY-TO-GO clients TO YOU without overwhelming you with dozens of disconnected tactics.

 

Why We Start With Video

The Smartest Way to Build Trust, Get Seen, and Get The Client.

One good video does more work than 20 disconnected posts.

Most marketing gets ignored.

People scroll past text.
They delete emails.
They don’t read long landing pages.

But they’ll watch a real person talk, especially if that person is clear, confident, and helpful.

  1. Video builds connection faster.

  2. It builds trust faster.

  3. And it gets remembered longer.

When people can see you, hear you, and understand how you help, they’re more likely to choose you, especially in a crowded market.

That’s why we build your marketing around video.
Not to go viral.
But to become the obvious choice.
The easy choice.

 

MEMBERSHIP LEVELS

Select the plan that’s right for you.

 

🌅 THE LAKE

DONE WITH YOU

$1,490/month

$500 /m (limited time)

You don’t need more overwhelm. You need direction, momentum, and a partner who’s in the boat with you.

We work side-by-side to clarify your message, sharpen your content, and guide your marketing—step by step.

✅ Strategic planning & content coaching
✅ Ad, email, and offer review
✅ Custom scripts, templates & outlines
✅ Monthly strategy call
✅ Ongoing check-ins + support threads

You stay in control. We keep you moving.

SIGN UP

 

🌊 THE OCEAN

DONE FOR YOU

Starting @
$800.00/month

Show up, record, and we take care of the rest. We write your scripts, edit your videos, and run your ads. Simple.

* NO % of ad spend or revenue. Month-by-month (no long-term commitments)

✅ Content ideas & scripts
✅ Video editing (long + short-form)
✅ Meta ads management
✅ Monthly performance check-in

Let us build and run the system, so you can focus on what you do best.

SIGN UP

 
 

DO IT YOURSELF

$29/m

A Content, Community and Clinics Program

Perfect for advisors, solo entrepreneurs, and local business owners ready to do it themselves, with expert support behind the scenes.

Built for real businesses, not influencers.

ONLY $1 TO START

Is This Right for You?

✅ This is for you if:

  • You’re a solo or small business tired of wasting time on random content

  • You want a real system to attract, nurture, and convert

  • You value consistency over gimmicks

  • If you’re okay getting on camera and making videos

❌ This is NOT for you if:

  • You want to go viral

  • You’re still figuring out your business or what you offer

  • You think marketing is a one-time fix

  • If you prefer to be involved in every post, every edit, every decision, this probably isn’t the relationship you’re looking for.

 

Want to See What You Get… And What It Costs?

We don’t do bloated proposals or mystery retainers.

This is a behind-the-scenes look at the exact system we build, how it works, and what it costs.

No hard sell. Just clear answers.

We don’t do generic packages.

We build efficient, repeatable systems tailored to your business, your goals, and your capacity.

If you want to see what that includes, and what it actually costs, drop your info below for a quick video walkthru.

 

NOT SURE? QUESTIONS?

FAQs

 





















  
  






    
  
    
  • 

      
        
          
        
      

      
    
        
      
    
      
    
        
    
          
    Because most small businesses don’t need a full-time CMO. They need a focused, strategic system that doesn’t cost $300K/year.
    If you just want a social media manager or a VA, that’s a different hire. But don’t expect them to drive strategy or sales.
    
        
    
      
    

      
        
      

    
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  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    If you need a full service agency and have the budget, I think you should. This is a twist on the traditional we-do-everything shop. We don’t do everything. We do marketing strategy and promotion really well. Helping you get into more conversations and convert more leads. 
    
        
    
      
    

      
        
      

    
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  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    IKAY can seamlessly merge with your current setup. We don’t view it as a conflict, but as an opportunity to bring a different perspective and more output. 
    
        
    
      
    

      
        
      

    
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  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    First, I’d ask you to let the market decide. Second, we’ll continue to tweak and revise until you’re 100% satisfied.  But let’s focus on the results.
    
        
    
      
    

      
        
      

    
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    IKAY offers a ton of flexibility in how you request designs. Some common ways clients request designs is via sharing Google docs, chat or even just a simple text message or phone call. We have templates and guides to make it easy. It’s simple and fast. 
    
        
    
      
    

      
        
      

    
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    You’re working directly with me, Darin Persinger.
    That means no handoffs, no junior team, no confusion.
    If we need outside creative (design, editing, etc.), I’ve got a trusted crew of specialists ready to go.
    
        
    
      
    

      
        
      

    
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  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    If content is ready? Usually within 48 hours. 

    If we’re starting fresh, we get aligned on strategy first, then we move fast. 
    
        
    
      
    

      
        
      

    
    • 
  
    
  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    No long contracts. Month-to-month. Stay because it’s working. The benefit of staying on?
    Your price stays locked in.
    If you pause or hop off, rates may have increased.
    
        
    
      
    

      
        
      

    
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  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    Yes. It’s your business. You keep everything we create. The ads are under your account. Everything is yours. 
    
        
    
      
    

      
        
      

    
    • 
  
    
  • 

      
        
      

      
    
        
      
    
      
    
        
    
          
    Someone needs to be the spokesperson. And for your business it should be you. 

    Icy Hot has Shaq.
    Progressive has Flo.
    Lucky Charms has Lucky. 
    You don’t need to be an influencer.
    You just need to show up as yourself.

    I’ll help you get comfortable on camera and with the right video format.

    I’ve coached tens of thousands of people on using video in business, I can help you too.
    
        
    
      
    

      
        
      

    
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    No.
    We’re not banking on going viral or social engagement. 

    We’re building a client-getting system that works with or without a lot of LIKERS, SUBSCRIBERS OR FOLLOWERS.
    
        
    
      
    

      
        
      

    
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    Depends on the strategy and your audience.
    But we start with Facebook and Instagram. If it makes sense we can expand out to YouTube and TikTok. 
    
        
    
      
    

      
        
      

    
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    Most clients spend 30–60 minutes a week tops.
    That includes reviewing drafts, approving content, and recording your videos. 
    The goal is to keep you focused on clients, not content calendars.
    
        
    
      
    

      
        
      

    
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    That’s not what this is.

    If you’re looking for a brand refresh or custom site, I can refer you to the right people.

    We do Landing Pages, Lead Magnets (what we call Ice Breakers) but websites, logos and rebrands is not our thing. 
    
        
    
      
    

      
        
      

    
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See if IKAY is right for you. 
Get a guided tour through the process and find out how you and your team can change the way you do you content and marketing, for the better.